Are you hosting a grand corporate affair, but are somewhat worried about the guest list? Are you putting together a company anniversary, and would like to get more people interested? Have you considered how you will be promoting your event?
Promoting business-related events on social media can be an amazing way to reach your target audience, but only if it’s done right. If not, you’ll quickly find that your event has gotten lost in the endless riff raff that is a social media timeline.
You can also tap into the local community, or event take your business to another country and have a night everyone will remember for years to come.
Here is our little guide on the matter, which will hopefully get you started in the right direction. Hopefully, you will be able to take a few ideas away from it.
Create a Specific Event Page and/or Hashtag
One of the most obvious ways to promote your company event is to have a specific hashtag or group post for your event. This way, your audience will have a way to keep up to date on the details of the event and interact directly with the business and its audience.
For example, if you want to create an event page, it might be easiest to use Facebook. This way, you’ll be able to create a page with a set time, description, and location. You can invite the people who you already have on your friend list, or those who follow you page, and all the details will be clearly listed, so you don’t have to answer the same repetitive questions about location or date.
It would also be useful to promote the event on more than one platform. You can come up with a unique hashtag for the event, and use it across all channels. While they used to be exclusive to Twitter and Instagram, you can now implement them on Facebook too, which will do a lot for your recognizability, and you can reach different audiences.
Make sure your hashtag is specific- #WineTasting is too general and will not easily be identifiable (instead of, for example, #NYCRockWineTasting). You can use different tools to identify the types of hashtags that would be most useful, or even consult a company specializing in social media to run the campaign for you.
Reaching Out to Local Businesses
No one knows a local audience better than businesses operating in the area. If you’re looking to host an event in a specific part of town, reach out to the local business owners try and get them to help you spread the news. With their help, you’ll have a better idea of the kind of audience to expect, as well as first-hand knowledge available about the preferences they might have. If possible, try and hire the businesses to help you. If, for example, there’s a local catering business in your area of interest, and you still haven’t solved the menu, use them. This might not only form a partnership, but help promote the event as well.
If you are perhaps looking to host an event for a target audience that does not live in your country, the best thing you can do is take the event to them. Don’t expect your business partners to come to your home turf. Why not host the event somewhere else, and have all of you fly down for it?
Prague is a city that is simply perfect for planning events. They have plenty of DMCs available, who are more than knowledgeable and ready to help you put together something that will be remembered for years. Prague Eventery can help you with not only the accommodation and venues, but with all the logistics as well, so all you have to do it show up, practically, and have an excellent time.
Don’t Be Afraid to Think Outside the Box
No matter what kind of a vibe you are going for, you will certainly be able to come up with an event theme that will have everyone buzzing. Remember that you don’t have to make it all black tie and very formal. Even a casual get-together can be the perfect way to promote your business, as can a masquerade ball.
Try to think of something that your type of business has not done before. Most events people go to are all similar, and there is no better way to stand out than to do something truly unique. Just make sure the event is in line with your brand, and try to keep it on point as much as you can. And most importantly, remember that the entire point of it is for all of your team and yourself to celebrate, and not to spend a month or two stressed out and dead on your feet.